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Primark launch new PJs that are 'going to be love at first wear'

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PRIMARK have done it yet again – this time, in the form of cosy pyjama sets that the brand reckons you will ”love” straight away.

That’s right, after their incredible success with the winter pyjamas some reckon are even ”better” than posh SKIMS, the discount retailer has launched a brand new collection of nightwear.

The discount retailer has launched a new series of PJs - and shoppers are going totally wild over it

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The discount retailer has launched a new series of PJs – and shoppers are going totally wild over itCredit: Getty
The nightwear retails for £13 and you can nab it in three designs

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The nightwear retails for £13 and you can nab it in three designsCredit: TikTok/@lucy_ann90
From a neutral khaki colour to baby pinks, there's one for every taste

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From a neutral khaki colour to baby pinks, there’s one for every tasteCredit: TikTok/@lucy_ann90
The short PJs are also available in a dainty floral print

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The short PJs are also available in a dainty floral printCredit: TikTok/@lucy_ann90

The Jersey Short Boyfriend Pyjamas range consists of three comfy and cosy designs – a white set with a dainty floral print, a white polka dot print on a baby pink background, as well as a basic khaki monochrome style for a more elegant look.

Cropped and extra comfortable, these PJs are sure to become a favourite for many – and Primark even reckon it’s ”going to be love at first wear”.

The £13 nightwear essentials are available in a range of sizes, running from UK XXS to XL – and you can also order them via their Click & Collect Scheme.

Made with a soft jersey fabric for a comfy feel, the brand new collection boasts both a classic short sleeve nightshirt that’s complete with a notched collar, button front, and a breast pocket.

Meanwhile, the elasticated waistband short bottoms won’t squish your belly as you’re sleeping – or enjoying a little pampering session with your besties.

”Whether you’re wearing them with a sleep mask to hit snooze or you’re styling them around the house with fluffy slippers and a robe, we’re sure you’ll look forward to slipping into them all day long and will be sad to switch them for your everyday outfits in the morning!” Primark wrote in the description on their website.

Needless to say, since hitting the stores, the must-have PJs have already become all the rage amongst fans of the shop on social media.

One customer, Lucy Ann, took to TikTok to inform fellow fashionistas about her find – and fellow shoppers went totally wild.

”I need these,” one said, as others were tagging their friends and family.

”Can’t wait to be that girl,” someone else chimed in.

”Need the pink ones,” another told their pal.

”Let’s go,” a fourth tagged their bestie in the comments.

But not everyone will be racing to the nearest branch any time soon, as recently shoppers were left outraged by the prices – as they insisted they’ll be ditching Primark for M&S instead.

Primark is getting expensive and ugly” seems to be the growing sentiment amongst many former fans of the discount store – especially after one woman spotted a maxi dress that was even more pricey than posh SKIMS.

One fan of the store, Mel, from Manchester, was so horrified by the price tag, she ”nearly fell on the floor” and rushed to warn others.

The basic dress featured a crew neck and came in black – very similar to the figure-hugging dresses available at Kim Kardashian‘s SKIMS for £80.

But after inspecting the frock properly, Mel was gobsmacked to find that the item was selling for an astronomical £100.

”Primark? £100 in Primark? Never thought I’d see the day.

”Nearly fell on the floor!! I walked past it and thought Oh, it’s nice…does that say only £10?! WAIT £100?!’ ” she went on in the video.

”Primark x Rita Ora, count your days.”

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