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The Taylor Swift effect! Super Bowl 2024 watched by 39 MILLION viewers – up 6 per cent from previous year… after singer jetted across the world to see Travis Kelce

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Super Bowl 2024 was watched by a mammoth 39million viewers – up six per cent from the previous year after Taylor Swift brought major star power to the game.

Early viewing numbers from the blockbuster match – which saw Travis Kelce’s Kansas City Chiefs triumph over the San Francisco 49ers 25- 22 – indicate a substantial rise in  fans for just the TV broadcast from researcher Samba TV, per TV Technology.

The figures mean the 2024 Super Bowl was the highest Super Bowl TV viewership in the past six years and the third most viewed of all time. 

Usher halftime show was watched by 30.1 million households, up 5 per cent from Rhianna’s 2023 show.

According to Nielsen’s final numbers from the 2023 Super Bowl – the game between the Chiefs and Philadelphia Eagles drew an average of 115.1 million viewers across all platforms.

Super Bowl 2024 was watched by a mammoth 39million viewers - up six per cent from the previous year after Taylor Swift and Travis Kelce brought major star power to the game

Super Bowl 2024 was watched by a mammoth 39million viewers – up six per cent from the previous year after Taylor Swift and Travis Kelce brought major star power to the game

Ashwin Navin, Co-Founder and CEO of Samba TV said: ‘There were several factors driving unprecedented buzz for the big game, from the record-breaking ad spend to the Taylor Swift effect.

‘Following Apple Music’s first successful halftime show last year, it found success with fans yet again with an impressive 30.1 million viewers, exceeding last year’s Rhianna-led show Overall, the halftime show drew in 5 per cent more viewers than last year.

The most viewed commercials, attracting 29.1 million viewers, were for Poppi, the first Verizon commercial, and an ad from Snapchat.

This comes after Taylor was quick to celebrate Travis Kelce‘s Super Bowl victory on Sunday with a passionate kiss on the field. 

The Grammy winner held her breath as she watched the final nerve-shredding stages of the game, with her boyfriend’s team the Chiefs winning over the San Francisco 49ers 25-22 in Sin City with seconds to go – sending her into wild celebrations.

Then showbusiness’ hottest new couple sealed the victory with a kiss in front of millions of people, before lifting up the Lombardi Trophy together. 

Yet Taylor wasn’t the first woman to get in and congratulate Travis, with the star’s mother Donna running over to hug her son. 

The women listened as Travis gave a brief speech, telling fans: ‘Chiefs Kingdom… how about a little Viva Las Vegas… viva Las Vegas…’

Early viewing numbers from the blockbuster match - which saw Travis Kelce's Kansas City Chiefs triumph over the San Francisco 49ers 25- 22 - indicate a substantial rise in fans for just the TV broadcast from researcher Samba TV, per TV Technology

Early viewing numbers from the blockbuster match – which saw Travis Kelce’s Kansas City Chiefs triumph over the San Francisco 49ers 25- 22 – indicate a substantial rise in fans for just the TV broadcast from researcher Samba TV, per TV Technology 

He continued: ‘The goal [has] always been to get three. Believe it baby, we’re gonna be here next year.

‘Family forever, I can’t be more proud of you guys.’ 

Travis then spotted Taylor in the crowd and roared ‘come here girl’ as the singer greeted him with multiple hugs and kisses and hailed the game ‘incredible’ and ‘unbelievable’.

The 34-year-old singer had flown back from Japan just hours before where she had been playing four shows at the Tokyo Dome as part of her Eras tour.

Fans had been worried Taylor would not be able to make the game because of her hectic concert schedule but she managed to fly in before heading to Melbourne, Australia, to continue the tour.

It completed an epic stretch for the singer, who won album of the year a week earlier for a record fourth time at the Grammys, where she also announced a new album dropping in April before jetting off to Japan for her Eras tour shows. 

Taylor Swift was quick to celebrate Travis Kelce 's Super Bowl victory on Sunday with a passionate kiss on the field

Taylor Swift was quick to celebrate Travis Kelce ‘s Super Bowl victory on Sunday with a passionate kiss on the field

Usher halftime show was watched by 30.1 million households, up 5 per cent from Rhianna¿s 2023 show

Usher halftime show was watched by 30.1 million households, up 5 per cent from Rhianna’s 2023 show 

She arrived at the Allegiant Stadium wearing an all-black outfit with a red jacket draped over her shoulder, alongside actress Blake Lively and rapper Ice Spice.

After wide receiver Mecole Hardman Jr. had scored the winning touchdown in overtime, CBS aired footage of the Cruel Summer singer and her friends jumping up and down in excitement, with popcorn and drinks getting spilled in their jubilation.

The group were joined in the suite by Travis’ divorced parents, Donna and Ed Kelce, his brother Jason and sister-in-law Kylie, as well as Taylor’s mom and dad, Andrea and Scott Swift – who was wearing a Chiefs T-shirt, windbreaker and baseball cap – and her brother Austin.

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