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Best live betting sites in UK for May 2024


LIVE betting, also known as in-play, is now one of the most popular forms of sports wagering available online.

Betting on sporting events that have already started? It’s both entertaining and potentially rewarding. The sheer makes it one of my favourite ways to game and since live betting is available at a bunch of bookies in the UK, I turn to it often.. On this page, I will count down the best live betting sites for you. I also want to explain exactly how this type of bet works so you could bet on any sport you like with ease.

Top 10 best UK in-play betting sites

  1. bet365
  2. BetUK
  3. BetVictor
  4. Betway
  5. Rhino
  6. Unibet
  7. William Hill
  8. Tote
  9. Spreadex
  10. kwiff

A closer look at my favourite live betting sites

Discover the leading live betting websites that elevate your sports wagering experience. My curated selection offers top-notch in-play betting platforms, unrivalled odds, and an immersive live betting environment. Stay engaged, stay informed, and stay ahead with my handpicked choices for the ultimate in-play action.

1. bet365

bet365 is the preferred bookie for many in the UK when it comes to live betting. They’re not my personal favourite, but I can’t ignore just how good these guys are. I found thousands of daily in-play bonuses, including those surrounding football, tennis, basketball and cricket. I’ve noticed that odds are competitive across the board, with live streaming and cash-out features are available too. I tend to go to them for in-live boxing bets because I can always expect a good bonus.

2. BetUK

Founded in 2012, BetUK is another of the leading online bookies for live betting. I love their £30 in free bets for new customers, and I was eager to claim it when I was signing up because it let me test the website quite safely. I’ve noticed that in-play markets are available on:

I also made use of their daily specials, with odds at BetUK regularly being among the best around. The live betting site was easy for me to use, with green and red icons indicating any price changes.

3. BetVictor

Selecting the “In-Play” option at BetVictor opens a host of opportunities for punters. I like their daily offers and I noticed that live streaming is available on many different sports. I was able to place on in-play bets on boxing because I was interested in a specific match at that moment, but you can place them on everything from football and tennis to handball and eSports. Useful statistics are also available on selected events, with in-play betting being available on desktop and mobile. This helped me develop a good betting strategy while I was using their website.

4. Betway

With live streaming, a free bet club, attractive odds and excellent sports coverage, it is no surprise that Betway appeals to me when U was looking to place in-play bets. The Betway “In-Play” platform was easy for me to use. I saw that match winner, over/under and handicaps were among the most common markets and I’ve had great success with match winner bets.

5. Rhino

Rhino is another leading live betting site and I have to say I’m probably their most satisfied customer. When selecting the “Live Now” button I unveiled a large number of markets, centring around football, tennis, cricket, basketball and other sports. There is a complete schedule for visitors to use, and it is easy to see price changes at all times.

Many fixtures can be streamed live on desktop and mobile too. I like that there aren’t too many payment method exclusions with their bonuses, that registration was a piece of cake, and that the sports betting section was so easy to navigate. I had an easy time with making withdrawal requests and picking up payments.

Their in-play betting is versatile and I even like their football bet builder because it made it comfortable and easy to use their website. The design looks a little outdated to me, but I’m definitely willing to let that slide for a good sports betting experience.

6. Unibet

In-play odds at Unibet are refreshed in accordance with sports action, with cash-out being available on most markets. Meanwhile, I made use of the “Bet Boost” feature to its maximum. I can definitely see what makes the bookie an appealing option for punters in the UK. You can bet on everything from the number of corners in a football match to the eSports team to record the next map win.

Out of all the operators on my list, Unibet had the best interface on desktop. However, mobile betting was annoying to navigate and I had to contact customer support for some clarifications. Luckily, they responded quickly.

7. William Hill

As one of the world’s best-known bookmakers, you would expect William Hill to score well when it comes to live betting. I’ve used their website for a long time and I definitely love the sheer amount of options I get. With competitive odds, live streaming and generous promotions being found, I believe even Will Hill beginners will be satisfied.

You can even filter events by whether they are available to stream live, so I was able to quickly find the matches I was interested in.

8. Spreadex

If you wish to place live football, tennis, golf, cricket and basketball bets, then Spreadex is worth considering. One thing I don’t particularly like is that most of their ongoing promotions are tied to horse racing, but that’s just a personal preference since I tend to be on other sports.

Taking that aside, on Spreadex I found that punters can look forward to taking advantage of leading odds, a rewarding free bet welcome offer, live streaming and an efficient mobile app. Overall, I love how easy it is to use their app.

9. kwiff

A large number of live sports are found at kwiff, a relatively new bookmaker that is best known for its “supercharged” odds. All ongoing in-play events are easy to follow, with the “old school” design appealing to many. Personally I prefer something more modern, but at least I had an easy time finding where each section was.

One downside of kwiff is that they don’t offer live streaming, but I was still able to find in-play offers and bets and I had a great time using this website.

How did I score live betting sites?

Given the fact that live betting is offered by all of the top bookies in the UK, it is often difficult for punters to decide who to place such wagers with. When ranking live betting sites, I consider the following factors, among others:

  • Sports coverage – Bookies must accept live bets on a range of sports. While football, tennis, basketball and cricket are among the sports that will appeal the most to punters in the UK, it is nice to find in-play markets on everything from eSports and golf to table tennis and volleyball. It is only really horse racing and greyhounds that are usually not available for live bets.
  • Odds – Ultimately, it is the odds offered by bookies that will determine how much punters make from winning live bets. Available to view in a range of formats, including fractional and decimal, live odds are constantly changing. In many cases, red and green icons demonstrate when odds have fallen and grown, respectively.
  • Promotions – Whether they are specific to live betting or more generic, promotions make wagering on in-play markets more attractive. Free bets, enhanced winnings and acca insurance are the promos that help punters maximise winnings and minimise losses. Be sure to read the terms and conditions before signing up, including minimum odds, wagering requirements and eligible markets. I’ve made the mistake of not reading T&Cs several times, so I hope you can learn from me.
  • Additional Features – There are a number of features that can assist those placing live bets too. Of course, live streaming makes it possible to follow the progress of your picks. Meanwhile, cash out means that punters can settle bets early, whether it be to cut your losses or lock in a profit.
  • Usability – Some live betting platforms can be overwhelming due to the amount of information on display. However, leading bookies in this area ensure that punters can easily access their preferred markets, before viewing odds and backing their favourites.
  • Mobile Options – As with other forms of betting, live markets and features must be accessible on mobile devices. Whether on a smartphone or tablet, most betting sites are fully functional when opened via mobile browsers. Some bookies go one step further by developing dedicated betting apps. Apps are generally available on iOS and Android, offering enhanced usability and speed.

What is live betting?

I’ll give a simple explanation. Live betting makes it possible for punters to wager on sports fixtures that have already started. As soon as the action begins, odds update regularly, based on what occurs on the pitch, court or track. As such, you can wait until you have a better understanding of how the players/teams involved are performing before backing your favourite.

This is compared to pre-match markets, where bets must be confirmed shortly before the start time. Many of the same markets are available, with live betting also coming with some additional options. Punters who place live bets at the right time often reap the rewards, for example, shortly before a goal is scored in football or a tennis player breaks the serve of their opponent.

Live betting markets are often suspended at this point, ensuring that bets cannot be placed until the dust has settled. Bets can be placed right up until the event is over, adding a huge amount of excitement.

Personally, I like sitting down with my mates and discussing who to bet on as the game goes.

Pre-match betting vs live match betting?

One of the main things for punters to consider is whether to place a pre-match or in-play bet. There is no correct answer. However, there are some key differences between the two. Firstly, with pre-match markets, odds are set in stone. Punters know exactly what price they are taking advantage of.

This is compared to live betting, where odds are constantly changing. Some feel that finding value is easier when it comes to live betting markets. However, by the time you have entered your stake, the price may have changed or the market may have been suspended. Both pre-match and live bets can be cashed out early using the relevant feature, with promotions also being available to punters placing both types of bet.

Top live betting features I love

As I’ve already mentioned, there are certain features that can be used when placing live bets. Below, I’ve taken a closer look at the most commonly-used features:

What are the best sports to bet on in-play?

The vast majority of sports now come with both pre-match and in-play markets. However, due to their format, horse racing and greyhounds in-play options will not be available. Those wishing to place live bets still have a host of opportunities, with football, tennis, cricket, basketball and eSports being the most common.

Here, hundreds of different markets are found, including the next team to score in football, total runs in basketball, eSports map winner and the next player to break serve in tennis. The exact number of sports that come with live markets will vary between bookies. However, many betting sites feature 30+ live sports.

How to place a live bet. BeGambleAware.org - please play responsibly.


How to place a live bet. BeGambleAware.org – please play responsibly.

How to place a live bet

Thanks to the usability and efficiency of online bookies, placing live bets is quick and simple. For punters in the UK, the following is a step-by-step guide to follow:

  1. Login to your betting account.
  2. Select the “Live” or “In-Play” button.
  3. Browse live betting markets.
  4. Keep a close eye on the odds.
  5. When the time is right, add selections to your bet slip by clicking/tapping on the relevant team or player.
  6. Enter your stake.
  7. When the market is not suspended or the price has not changed, confirm your bet by selecting “Place Bets”.

All of the bookies on my list have an easy registration process and I’ve found that placing live bets was a piece of cake.

What are the most popular in-play bets?

When it comes to placing in-play bets, there are some markets that stand out in particular. I’ll take a closer look at the most popular live bets, which are available on a host of sports:

  • Match results – Due to its simplicity, the most common live bet is to wager on the final of a particular event. For example, Manchester City to beat Liverpool in the Premier League, Novak Djokovic to get the better of Daniil Medvedev or Cloud9 to beat 100 Thieves in an eSports match.
  • Spread/Handicap – When there is a clear favourite and underdog, spread and handicap bets are likely to appeal. Here, bookies introduce a deficit and surplus, respectively, in order to level the playing field. An example of a live handicap bet would be to back Chelsea to beat Everton at -2.5 goals.
  • Over/Under – This type of live bet is available on many different sports. Punters can bet on the total number of goals in football, games in a tennis match, points in basketball and much more.

Tips for in-play betting

Like any form of gambling, live betting comes with no guarantee that punters will win. However, those following my tips below will give them the best possible chance of beating the bookies:

  1. Stick to sports that you follow closely and have a good understanding of the players involved.
  2. Monitor the odds closely,  keeping a close eye out for value bets.
  3. Watch live streams of events where possible.
  4. Stick to your budget at all times, regardless of how attractive the odds appear to be.
  5. Use the cash out feature to your advantage.

What to avoid when betting in-play?

Many punters keep a close eye on in-play odds. However, it is important to only consider placing live bets on sports that you already follow. For example, if you are a football fan, you may find attractive odds surrounding tennis. However, there will often be a factor that you are not aware of, which is why the odds are what they are. Elsewhere, it is important to never go beyond your budget, which should be a small proportion of your disposable income.

How are odds calculated for live betting?

A number of factors are considered by bookies when calculating live betting odds. As with pre-match markets, recent form, head-to-head records and motivation for victory are considered. Meanwhile, in-game incidents also have an impact. For example, in-play football odds will change after a goal is scored, a player is red-carded or a key player goes off injured.

On top of this, the time remaining in the event is also used, with shorter odds often being found in the closing stages, where the winner is normally easier to predict. Remember that live markets are around 5 seconds behind, giving bookies time to react to incidents.

Which UK betting sites have live betting?

The vast majority of betting sites in the UK feature in-play markets. As such, punters have a large number of bookies to choose between. Some will sign up on multiple sites, ensuring that they always take advantage of nothing but the very best prices. Doing so also makes it possible to claim multiple welcome bonuses and free bets.

Is live betting safe?

As with any form of betting, it is important to only register with online bookies who are safe and trustworthy. In the UK, this means that they must be licensed and regulated by the Gambling Commission. Meanwhile, a number of other tools are used to protect customers and their details. These include Secure Socket Layer (SSL) encryption and firewalls. All of our recommended live betting sites are 100% safe.

Remember to gamble responsibly

A responsible gambler is someone who:

  • Establishes time and monetary limits before playing
  • Only gambles with money they can afford to lose
  • Never chase their losses
  • Doesn’t gamble if they’re upset, angry, or depressed
  • Gamcare – www.gamcare.org.uk
  • Gamble Aware – www.gambleaware.org

Find our detailed guide on responsible gambling practices here.

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk

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