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Ashneer Grover responds to films flopping at the box office, says “Kaahe Ka Yash Raj… Theater Bharna Mushkil Ho Raha Hai…”

Ashneer Grover reacts to films flopping at the box office (Photo Credit – Instagram)

Businessman Ashneer Grover, who rose to fame with the TV reality show Shark Tank India, is no less than a social media star. After showing his unfiltered self on television, he missed part 2. A few days ago, a social media influencer was in the news when he shared his recent photo on Twitter and asked media houses to use the same in the articles about him. Recently, the former Shark appeared at an event where he talked about movies sloshing at the box office as he said, “Kaahe ka Yash Raj.”

Grover thinks it has become difficult to attract audiences to theaters. While he wasn’t talking about the top production house, he took the name of the movie studio as an archetype for the gatekeepers of Bollywood. He also stated that he made a lot of money through social media and now does not need TV to earn fame and money.

Speaking at the Institute of Management Technology in Ghaziabad, Ashneer Grover said, “In today’s times, you have an opportunity to create a personal brand. Pehle kya tha, Yash Raj ke Easter camera hai, Yash Raj ji ne casting karni hai. You didn’t see a camera, what a hero. Ab bhaisaab sabke pas camera hai, toh kaahe ka Yash Raj.”

He further said, “Kisi ko theater jaana hi nahi hai. Theater bharna mushkil ho raha hai. Sab bol rahe hain ke bhai main ghar baitha hoon, office baitha hoon, gaadi mein baitha hoon, jab mera mann karega mereko entertainment chahiye hai.”

“We are at that tipping point. There is an opportunity for everyone, across segments, to become public and famous. Aapko could use karni hai as a brand,” added Ashneer Grover.

Coming back, what are you thinking about Ashneer Grover’Swords? Let us know.

In the meantime, stay tuned to Koimoi!

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