Qantas, Woolworths, Coles Aldi ranked and least trusted brands by Australians

Two supermarket giants have retained the trust of Australians, while our most iconic homegrown brand has probably almost completely disappeared from the hearts and minds of Aussies.

Roy Morgan’s latest poll, which determines the country’s most trusted brands every three months, ranked Woolworths and Coles as Australia’s most dependent brands.

But flag carrier Qantas suffered a devastating decline, dropping from number nine to number 40 after it was plagued by stories of poor customer service and flight delays.

Optus also took a hit, coming in second on Roy Morgan’s list of most distrusted brands, dropping Telstra to three.

The embattled telecom company rose from the 17th spot published in September after its customer data was stolen and leaked online in a cybersecurity attack last year.

But Qantas fell below the top 10 after the airline was plagued by perceptions of poor customer service and flight delays, landing in 40th place

Qantas dropped a whopping 34 places from the ranking six months ago, after being ranked sixth in mid-2022.

This year alone, the airline’s delays, baggage problems and aircraft rollbacks have left a bad impression on Aussies.

Australia Post made a foray into the top 10 at number nine, with the beleaguered postal operator moving up two spots since last September.

It comes in the wake of the group’s pre-tax profit rising from $199.8 million to $23.6 million in the first half of the fiscal year ended December 31.

Optus also had a hit on the list of the most distrusted brands surveyed by Roy Morgan at number two, dropping Telstra to three

Hardware giant Bunnings remained at number three.

Aldi held off the competition and remained in fourth position with discount retailer Kmart close behind at number five.

The German supermarket chain has been named the most affordable place to shop, while Kmart also wins over Australian shoppers looking for a bargain.

Upscale department store Myer took sixth place, beating tech giant Apple to seven in the December survey.

But the winners that made it to the top ten included hardware giant Bunnings who remained at number three

Coles and Woolworths remained level from September last year and were safely in the top two places

Aldi held off the competition and remained in fourth position with discount retailer Kmart close behind at number five

Big W and Toyota held on to eighth and tenth respectively.

The most distrusted brand in Roy Morgan’s December report was Facebook Meta, with Optus and Telstra ranked second and third, respectively.

E-commerce brand Amazon ventured a spot to number four, while News Corp came in fifth.

Harvey Norman and Google took sixth and seventh place respectively on the embarrassing list.

Financial services heavyweight AMP reached eighth place, with Rio Tinto and Nestle in second.

Notable contenders outside the top ten most distrusted list included Medibank, which jumped to number 14 last October due to its own data breach.

Twitter also rose from No. 17 this quarter to No. 11 after Elon Musk bought the social media stalwarts.

BP also appeared on the infamy list at number 16, up 21 from the previous quarter.

The most distrusted brand in Roy Morgan’s December report was Facebook Meta, with Optus and Telstra ranked second and third, respectively.

E-commerce brand Amazon pushed a spot to number four, while News Corp took fifth