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The South Korean Hybe takes over the quality control of the Atlanta Hip-Hop Label

South Korean music giant Hybe has acquired Atlanta-based QC Media Holdings, the parent company of influential hip-hop label Quality Control Music, home to Migos, Lil Yachty and Lil Baby.

According to a filing with Korean regulators, the deal is worth approximately $300 million, with Hybe paying a $250 million purchase price for QC and issuing $50 million in new shares to QC founders Kevin “Coach K” Lee and Pierre “P Thomas.

Founded in 2005 and known as Big Hit Entertainment until 2021, Hybe is a multinational music talent agency, label, promoter, event management and production company. The company is home to K-pop phenoms BTS, Tomorrow X Together and Lee Hyun.

The deal comes as Hybe continues to look beyond K-pop and the Asian market for growth. It is the first major acquisition under Hybe America CEO Scooter Braun and gives the company control of one of the fastest growing and most culturally relevant independent labels in the US.

Hybe America will now oversee the Quality Control label, with Thomas and Lee remaining in charge, led by Braun. Hybe America also includes SB Projects (clients include Justin Bieber, Ariana Grande, Demi Lovato, and Kid Laroi) and Big Machine Label Group (roster includes Tim McGraw, Thomas Rhett, and Rascal Flatts).

“QC, based on hip-hop, has a strong presence in the American music scene,” Hybe CEO Jiwon Park said in a statement. “With our shared vision, I have high expectations of what we can do and achieve together.”

“P and I are ecstatic about this partnership with Scooter and HYBE and are confident that they can help us achieve our global ambitions that have been in our reach since the company’s inception, as nothing more than means our artists impact globally,” added Lee. in a statement. “Over many years, Scooter and I have cultivated real trust and a common way of looking at the world and culture.”

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